Visual identity, colour palette, typography, design system, tone of voice, and logo variants for all WasteGrid content and communications.
Social Post Type Rules
Appears top-right on posts and covers. Technical, infrastructure feel. Never full-bleed — always anchored to a corner.
Full width, three-quarter, half, and short accent. Thin olive green dividers. Structural, not decorative.
Dark-first is the non-negotiable default. Teal and off-white create premium contrast. Never light backgrounds on social posts.
Headlines anchor left on every asset. The editorial authority of the brand lives in this consistency. Centred text only in CTA pill components — never for standard posts.
Tag → Headline → Data → Body → Footer. Always this order. Content is scannable in seconds — never arbitrary, never decorative.
Generous negative space is a design feature. Cramped layouts signal low quality. Give every element room to breathe and lead.
Numbers and statistics are the visual centrepiece on every asset. Data replaces promotional language and validates authority.
Reads like an industry publication, not an advert. Earns attention through authority, not hype.
Statistics and evidence are the centrepiece. Every claim grounded in real sector data.
Assumes knowledge. HGV licences, WTNs, Duty of Care — referenced as industry normal.
The waste sector is practical. Short sentences. Active voice. No filler whatsoever.
Every piece serves the mission: building the infrastructure the sector deserves.
Handshakes, pointing at screens, and office meetings — never. Use sector-specific imagery only, or no photography at all.
The palette is deliberately muted and industrial. No neon tones, no vivid gradients, nothing that reads consumer or startup.
All headlines and body text anchor left. Centred text is reserved for CTA pill components only — never for standard posts.
WasteGrid earns trust through authority. No hype, no superlatives, no promises. Evidence and directness replace promotion.
Dark-first is the non-negotiable default for all social posts. Light backgrounds belong only on long-form documents.
One logo placement per asset, considered and intentional. The mark should never crowd the content it supports.
Ten variants for specific contexts. Never stretch, recolour, or modify outside intended use.
Logo Usage — Quick Reference
Built for the people who keep
the UK running.
WasteGrid is purpose-built for a sector that has been underserved by generic recruitment platforms. Every design decision — dark-first, data-forward, sector-specific language, editorial tone — reflects an industry that values directness and expertise over polish and hype.
This brand exists to earn trust, one well-placed word at a time.